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The new iPhone is coming, along with iOS 8 and Yosemite. What is the likelihood that you’ll adopt any or all of these new offerings? According to data collected by Chitika, most of us will be using all three before the next big thing is released next year. The truth is that if you are reading this then you’ll likely be adopting at least 2 out of 3 by the end of the week.
Web traffic in North America shows that 90{813a954d5e225a1509f22204ece89c855080ce25555f20805f61bed63cbfde3b} of iOS users have adopted iOS 7, which is fairly high and Chitika claim that most of the change happened in the initial week after release. The iPhone 5 is currently at 65.4{813a954d5e225a1509f22204ece89c855080ce25555f20805f61bed63cbfde3b} of iPhone market share, which makes sense given that many people are in two year contracts.
“A full 90{813a954d5e225a1509f22204ece89c855080ce25555f20805f61bed63cbfde3b} of North American iOS Web traffic comes from devices running iOS 7, largely thanks to Apple’s update strategy which isn’t subject to carrier controls and directly prompts eligible users to upgrade. It only took a week following the release of iOS 7 for the majority of iOS traffic to be coming from that version, so the release of iOS 8 can reasonably be expected to elicit a similar reception.”
OS X Mavericks is not as dominate with only 52{813a954d5e225a1509f22204ece89c855080ce25555f20805f61bed63cbfde3b} of the OS X share, but with much closer ties into iOS 8 I wonder if this will change. The issue with OS X is that there are less obvious inroads into buying a new Mac, whereas mobile phone companies help consumers get the newest phone by using subsidies associated with service contracts. If you have an old Mac desktop that works perfect fine but is too old to run the newer OS X systems, then there may not be enough of a reason to go out a buy a new one.
All of this data is collected by tracking which system versions are surfing the web and collected between August 25-31, 2014. I expect Chitika will release more data in the coming months as the new phones and operating systems reach the wild.
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Report Finds iPad Still Dominates Web Usage with 77{813a954d5e225a1509f22204ece89c855080ce25555f20805f61bed63cbfde3b} Market Share
