Velti: Android gains ad share on iOS for second straight month

Velti, a global provider of mobile marketing and advertising technology, thas reported in their monthly “State of Mobile Advertising” report that Android notched a second consecutive month of ad share gains on iOS in August, now taking 43{813a954d5e225a1509f22204ece89c855080ce25555f20805f61bed63cbfde3b} of served mobile ad impressions compared to 57{813a954d5e225a1509f22204ece89c855080ce25555f20805f61bed63cbfde3b} for Apple.

In July, Android held 42{813a954d5e225a1509f22204ece89c855080ce25555f20805f61bed63cbfde3b} of ad impressions compared to 58{813a954d5e225a1509f22204ece89c855080ce25555f20805f61bed63cbfde3b} for Apple. This comes on the heal of the news that Samsung sold more devices than Apple and other manufacturers in Q2 2012.

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