MAX 2013: Adobe Keynotes Focus on New Creative Directions

Adobe CEO Shantanu Narayen

The main event at Adobe’s MAX 2013 conference in Los Angeles was a pair of two-hour keynotes that focused as much on the company’s new Creative Cloud suite as they did on how users embrace the creative process. While Monday’s keynote heralded a big shift toward the subscription-only Creative Cloud software, Tuesday morning’s keynote, “Community Inspires Creativity,” focused strictly on the creative process as four designers from different fields hit the stage to talk about inspiration and their different approaches to work. (In previous years, this keynote was focused on a deeper look at new application features.)

Paula Scher

Joining Adobe’s