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Apple has started airing the first iPhone 5S commercial, titled “Metal Mastered”. The TV ad focuses on the 5S’s optional gold color, as well as the fingerprint based TouchID sensor. The commercial shows liquid gold pouring into the shape of the iPhone 5S casing, which is then unlocked with a finger to display the iOS 7 home screen. Overall the theme is similar to the liquid plastic iPhone 5C ad that has been running for a while now.
The full commercial is embedded below, those who watched Sunday NFL games or 60 Minutes probably already saw the ad, and it’ll likely be much more visible throughout television from here on out.
Song from the iPhone 5S Commercial is: Ooh La La by Goldfrapp
We always get questions about songs after just about every Apple commercial that has music playing in the background. This time around, the music playing in the new iPhone 5S commercial is the song “Ooh La La” by Goldfrapp, which was originally released in 2005 to become a fairly popular tune. The song will likely enjoy a surge of popularity as Apple continues to play hit maker with their musical choices for their iPhone commercials.
