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Apple is back in the media again. The last time the tech giant released a commercial it was the “Life on iPad” campaign. The advertisement showed the iPad in various situations, being used to help in surgery, wind turbine adjustments, sports, and more. The campaign asks the viewer, “Where do you take your iPad?”
This new advertisement has a similar theme. The iPad is shown in a variety of situations. However, instead of showing what the tablet can do for doctors, engineers, and athletes, we see what it can do for painters, writers, and musicians. This time, the viewer is asked, “What will your verse be?”
The commercial shows the iPad being used to capture video of breathtaking waterfalls, frame shots for movies, control music at an energetic dance party, and create projections of butterflies on a wall at night. In the background, Robin Williams is reciting Walt Whitman as John Keating in “Dead Poets Society.”
The awe-inspiring speech given by Keating to his students reminds us that, while medicine, law, business, and engineering are necessary to sustain life, poetry, beauty, romance, and love are what we stay alive for.
While images of the iPad being used to create art flash across the screen, Keating goes on to quote Whitman from “O Me! O Life” and finishes with the question, “What will your verse be?”
As usual, Apple’s marketing team has conjured up a powerful and inspirational advertisement that brings up emotions in even the most hardened hearts. As tech companies like Samsung and Microsoft launch ads the do nothing more than put down Apple in order to try to make their own tablets look better, it is no wonder the iPad is the top selling device for more than three years. It just is better.
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