LabWerk creates mApp platform for museums based on iBeacons

A Dutch startup called LabWerks is introducing a new platform aimed at museums, called mApp, that incorporates Apple’s iBeacon technology to allow staffers to quickly and easily roll out interactive exhibits, potentially revolutionizing the mini-industry of museum tour self-guidance. The customizable mApp platform lets institutions use iBeacons that only trigger when visitors come within range of an exhibit, room or area of the museum where more information is available….