With the launch of the iPhone 5 today, Apple started running four new television ads promoting the device. The ads are narrated by Jeff Daniels, who currently stars as Will McAvoy on HBO’s Newsroom, and feature the iPhone 5 and iOS. Each ad focuses on a different aspects, like the new EarPod headphones, the new Panorama feature in iOS 6, the larger screen and how the iPhone 5 is the perfect size for your thumb.