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Apple took top honors for the first time in an annual brand evaluation survey of consumers by Nikkei BP Consulting, reports “Nikkei.com” (http://macte.ch/TilYd).
Scoring 90.5 points for total brand power, Apple jumped to the top sport from 11th place in 2011. In a survey of businesspeople, the U.S.company took second behind Toyota Motor Corp.
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