Apple named top consumer brand in Japan for the first time

Apple took top honors for the first time in an annual brand evaluation survey of consumers by Nikkei BP Consulting, reports “Nikkei.com” (http://macte.ch/TilYd).

Scoring 90.5 points for total brand power, Apple jumped to the top sport from 11th place in 2011. In a survey of businesspeople, the U.S.company took second behind Toyota Motor Corp.

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