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When it comes to selling things online, it’s no surprise that the top dog is Amazon, which moved some $67.8 billion worth of products in 2013 and derives all of its income from digital storefronts. However, there’s a new #2 in town, and according to trade publication Internet Retailer (via The Wall Street Journal), that’s none other than Apple.
Granted, there’s a huge difference between the top two spots: Apple raked in $18.3 billion in online sales in 2013. It wrested the runner-up position away from office supply company Staples via a 24{813a954d5e225a1509f22204ece89c855080ce25555f20805f61bed63cbfde3b} increase in online sales, but that figure alone is actually somewhat misleading.
In fact, 2013 was the first time that Internet Retailer included Apple’s online hardware sales — big-ticket items like the iPhone, iPad, and Macs — so the company could have potentially held that spot in previous years, as well. The total sales number includes digital software and media sales via the App Store and iTunes.
Staples comes in at #3 on the most recent rankings, while Wal-Mart’s online sales surged 30{813a954d5e225a1509f22204ece89c855080ce25555f20805f61bed63cbfde3b} to $10 billion, which was good enough for fourth place. Further down the list is beleaguered retailer Best Buy, which hit #15 with $3 billion in online sales — a small portion of its $42 billion in total sales last year.
