by Apple on Monday announced that the iTunes Store eclipsed 1 billion podcast subscriptions. That’s a whole lot of talking. A special promotion appeared in the iTunes Podcasts directory to commemorate the big number.
Apple says that those billion subscriptions are spread across 250,000 unique podcasts in more than 100 languages, and that more than 8 million episodes have been published in the iTunes Store to date.
No doubt about it: A billion podcast subscriptions is a massive number. No doubt some of those subscriptions don’t translate into nearly as many “listens”; if you’ve ever had newspapers or Instapaper articles accumulate over time, you know how a podcast subscription can get.
Either way, though, the milestone is significant. And it’s even significant that Apple’s touting the number.
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