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Apple has been releasing a new Your Verse advertisement every month since the campaign launched in January 2014. We’ve seen how the iPad has been used to climb the highest mountain, protect athletes, and create beautifully choreographed dance routines. Today, Apple takes us on a trip around the world with a hearing-impaired travel writer. We also find out how an orchestra conductor writes his music.
Travel writer Chérie King considers her iPad to be her traveling companion. She takes it with her everywhere she goes, and she has been a lot of places. King is deaf and has made it her goal to explore the furthest reaches of the globe to write about her experiences and encourage other hearing-impaired potential travelers to do the same.
King has been to 31 different countries across five continents. She uses her iPad for tracking flight information, getting directions to destinations, and translating languages. She takes pictures with her iPad and stays in contact with friends and family while overseas using FaceTime.
Interestingly, Apple has included a link to King’s app collection on iTunes. That’s right, Chérie King has her own App Store page, which includes apps featured in the ad, as well as her favorites not noted during her travels, like Candy Crush Saga.
At the same time that King’s world travel Your Verse story came out, Apple also launched Esa-Pekka Salonen’s story as he creates and performs music as a professional composer and conductor. Salonen’s Your Verse shows us that orchestral music is not “stuffy and boring,” but is exciting and creative.
Salonen developed The Orchestra app for iPad in order to show the world that classical music isn’t for “old people.” His immersive app includes detailed information and video demonstration of the different instruments in an orchestra. Plus, learn about the different seating sections and watch full performances of music written by some of the greatest composers in history.
Salonen is, himself, a composer and uses the iPad to jot down ideas, create sheet music, and hear what he has bouncing around in his head in a more concrete way. Anyone who has ever written music knows that you can’t force the inspiration. It just shows up in your head, even if you are nowhere near a place to get your ideas on paper. With the iPad, Salonen says he is always ready to transcribe his inspirations into music.
You can also see a list of Salonen’s favorite apps on his personal App Store page. Additionally, Salonen was a guest DJ for iTunes Radio where he plays his favorite works and tells why he picked them. A live performance of the Philharmonic Orchestra conducted by Salonen can be streamed or downloaded on iTunes, as well.
To find out more about King and Salonen’s Your Verse stories, visit Apple’s campaign page.
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