by If all that hullabaloo about record numbers of preorders and crowded Apple stores didn’t tip you off, the iPhone 6 and iPhone 6 Plus are selling quite well. How well? According to a press release sent out by the company this morning, customers acquired more than 10 million of the devices over the weekend. Yes, that’s a record.
“Sales for iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend, and we couldn’t be happier,” Apple CEO Tim Cook says in the press release. “We would like to thank all of our customers for making this our best launch ever, shattering all previous sell-through records by a large margin.”
Indeed, those numbers could have been higher if the two devices’ release weren’t slightly tainted by the low availability we’ve come to expect from Apple launches over the last couple of years. Cook referred to this unfortunate (but somehow enviable) state of affairs in the release.
“While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible,” Cook says. The limited availability issues most strongly affect the iPhone 6 Plus, which is listed as not shipping for three to four weeks across the Apple Online Store.
Still, that’s an impressive launch weekend for the Cupertino company, especially considering that the iPhone 5s and 5c together “only” reached 9 million sales during the same timeframe. As usual, Apple didn’t provide a breakdown on the sales for each of the devices; we’ll likely have to wait until the quarterly earnings call in in October before we learn those numbers.
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