Apple has announced an App Store pilot program called “contingent pricing” that lets app developers offer discounts to customers with multiple subscriptions.

Developers can offer contingent pricing to customers who already have subscriptions “from one developer or two different developers.” For example, a developer could attract customers to a subscription by offering discounted pricing if they have an active subscription with another developer.

Contingent pricing for subscriptions on the App Store — a new feature that helps you attract and retain subscribers — lets you give customers a discounted subscription price as long as they’re actively subscribed to a different subscription.

As noted by 9to5Mac, the discounts can be used in App Store advertising and marketing outside of the store, in addition to within the app itself.

Apple says it is starting the pilot with a select group of participants before rolling it out to more developers in the coming months. Developers interested in contingent pricing can sign up to get notified when more details are available in January.

Popular Stories

iOS 17.3 Will Add These Two New Features to Your iPhone

Apple released the first beta of iOS 17.3 earlier this week, and the upcoming software update includes two new features so far. iOS 17.3 will likely be released in January like iOS 16.3 and iOS 15.3 were, but February is also a possibility. The update will be compatible with the iPhone XS and newer, but some iOS 17 features require newer iPhone models. Below, we provide additional details …

Apple Warns Against Non-Certified Apple Watch Chargers

Apple today published a support document that warns customers against using non-certified Apple Watch chargers, which could cause slow charging, repeated chimes, and reduced battery span. According to Apple, customers should only use chargers made by Apple or chargers that have Made for iPhone (MFi) certification with the Made for Apple Watch badge. Apple provides images of genuine Apple…

AirPods 4 to Get New Design, Updated Case, and Active Noise Cancellation

Apple in 2024 will introduce a fourth-generation version of the AirPods with a number of new features to make the earbuds more appealing to consumers, Bloomberg’s Mark Gurman reiterated today in his weekly Power On newsletter. There will be two versions of the AirPods 4 that are available at two different price points, with Apple aiming to replace both the AirPods 3 and the lower-priced…

Here’s How Apple Plans to Display Vision Pro in Retail Stores

As early 2024 approaches, so does the launch date of Apple’s first headworn wearable, the Apple Vision Pro. Apple has promised that the headset will come out in the early months of the year, with current rumors suggesting we could see it before March. With a release fast approaching, Apple is preparing to offer the Vision Pro in its retail stores in the United States, and a filing from an…

Apple Fixes Bug Allowing Flipper Zero to Lock Up iPhones

With the launch of iOS 17.2, Apple has fixed an exploit that allowed the Flipper Zero electronic multi-tool to lock up iPhones, reports ZDNET. Image via ZDNET The Flipper Zero is a device that can interact with other electronics. It can emulate, read, and copy RFID and NFC tags, digital access keys, remotes, and more. Its capabilities allow it to unlock cars, skim RFID chips, and do other…

Best Buy Has Nearly Every Apple Watch Series 9 and SE at Record Low Prices With Christmas Delivery

Best Buy has introduced a new sale on Apple Watch models this week, with all-time low prices available on Apple Watch Series 9, as well as solid discounts on the Apple Watch SE. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. All of these Apple Watches can be…