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The latest Apple holiday-themed television commercial has arrived, and it’s already ignited debate across the internet as to the real intent behind its message to sell more iPhone 5s models.
Apple posted a new television commercial titled “Misunderstood” on Monday evening, and the name may be a perfect fit for this year’s holiday ad that shows how the Harris family spends its time together.
As the song “Have Yourself A Merry Little Christmas” plays in the background, the viewer is introduced to the Harris family, including a teenager who appears perfectly content to just sit back and play with his iPhone 5s while his relatives enjoy the season around him.
But there’s a twist: Apparently, the sullen teen was creating a video of the family gathering the whole time, presumably using iMovie, and at the end of the commercial, presents his creation on the television for all to enjoy via AirPlay.
The commercial has sparked a minor controversy on Twitter, where initial reactions to the spot range from “clever” and “ironic” to “manipulative” and “a sad commentary on culture” (actually, that last one was promoting a Forbes post about the ad). Apple Senior VP Phil Schiller even used the microblogging platform to promote the spot as well.
In addition to the 91-second spot, Apple has also posted a YouTube video of the full two-minute holiday video, claiming it was entirely shot using an iPhone 5s.
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