MLB: We Want To Stop Selling Printed Tickets, And Apple’s Passbook Is Helping Us Get There
Major League Baseball has been thrilled with the success of Passbook. After integrating with the iOS 6 service only a couple weeks ago, MLB is already seeing 12{813a954d5e225a1509f22204ece89c855080ce25555f20805f61bed63cbfde3b} of its e-ticket buyers opt for using digital passes on their iPhones. According to MarketWatch: Passbook – which allows tickets and loyalty cards from a variety of outlets […]
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