Author: Juli Clover

Microsoft’s Office for iPad apps, including Word, Excel, and PowerPoint received their first major update today, gaining the printing capabilities that were notably absent when the apps launched back in March. The lack of an ability to print documents …

Ukranian company Concepter today debuted a new Kickstarter project for the Lunecase, a new iPhone case that uses electromagnetic energy emitted from the iPhone to detect and alert users when a text message or phone call is placed.

The Lunecase does does not require a battery or a connection with the phone, but it is able to determine when the iPhone receives an SMS message or a phone call, at which point it lights up an LED on the back of the phone to create a visual notification.

The case is smart enough to tell the difference between the two types of notifications and the LED in the case is powered by energy emitted by the iPhone itself. Eliminating the need for a battery allows the Lunecase to retain a thin form factor while being able to provide notifications. Lunecase was initially shown off at CES 2014, where it received positive reactions.

“Accessories made for the iPhone can sometimes take the beauty and easy functionality away from the phone,” said Concepter founder Vlad Tislenko. “Lunecase brings the back of your phone to life and enhances the natural iPhone functionality with no batteries, no cords and no bulk.”

Currently, Concepter is creating Lunecases for the iPhone 5/5s and the iPhone 5c.

A limited number of black Lunecases can be preordered on Kickstarter for $30, with a white Lunecase also available for the iPhone 5/5s for a pledge of $39. Personalized engraving is available for $99, and all Lunecases are expected to ship in August of 2014.

Apple today seeded build 13D43 of OS X 10.9.3 to developers, just under a week after releasing the sixth OS X beta, build 13D38, and a little over a month after the first 10.9.3 beta.

The beta is available through the Software Update mechanism in the Mac App Store as well as through the Mac Dev Center.

Apple continues to ask developers to focus on Graphics Drivers and Audio, and Safari. As was discovered with the first beta, 10.9.3 adds new support for 4K displays, offering “Retina” resolutions that improve readability along with support for 60Hz output from the Retina MacBook Pro.

As we progress further into 2014, iPhone 6 rumors have begun to pick up, with case designs, schematics, molds, and alleged iPhone parts surfacing over the past few weeks to give hints at what Apple’s larger iPhone might look like. Today Japanese site…

In the ongoing Samsung vs. Apple lawsuit, two experts hired by Apple took the stand on Tuesday to explain to the jury why Samsung deserves to pay $2 billion in damages for infringing on Apple’s patents.

First up was John Hauser, a professor of marketing at the MIT Sloan School of Management, who argued (via CNET) that the specific features patented by Apple, such as slide to unlock, made Samsung’s devices far more appealing to consumers.

To reach that conclusion, Hauser surveyed 966 Samsung device users (507 phone owners and 459 tablet owners) to measure the percentage of consumers who would buy devices with specific features, including universal search, background syncing, quick links, automatic word correction, and slide-to-unlock, among others.

Those metrics were then used to determine how much people would pay for the Apple-patented features that Samsung included in its devices, with Hauser coming to the conclusion that customers would shell out $32 to $102 for each feature.

“The features that were enabled by the patents at issue in this case have a measurable impact on consumer demand for Samsung devices,” Hauser said during his testimony Tuesday.

During cross examination, Samsung objected to Hauser’s methodology, which had concluded that Samsung largely sold devices due to the features copied from Apple, and criticized it for overlooking the importance of the Samsung brand and the Android operating system.

Following Hauser’s testimony, MIT-trained economist Chris Vellturo took the stand (via Re/code) to explain how Apple arrived at its $2 billion number. The damages, he said, are a mix of lost profits and estimated reasonable royalties on the millions Samsung devices that have been accused of infringing on Apple’s patents.

“It’s a very large market and Samsung has made a lot of sales into that market,” Vellturo said, before getting into the specifics of how he came to his estimate. Samsung’s alleged infringement, he said, came at a time of dramatic growth in the market as many people were buying their first smartphone.

“It’s a particularly significant period for Samsung to have been infringing,” Vellturo said, adding that one’s first smartphone purchase is a key determining factor in future phone and tablet purchases. He added that Samsung was behind in ease of use and took Apple’s know-how to aid its effort to be more competitive.

In the original Apple vs. Samsung trial, Samsung was ordered to pay Apple $890 million in damages. The latest suit focuses on newer devices, including the Galaxy S III, Galaxy Note II, Galaxy Tab 10.1, the iPhone 4/4s/5, the iPad 2/3/4, the iPad mini, and fourth and fifth generation iPod touch.

Following today’s expert testimony, Apple is nearing the end of its case against Samsung. Next week, Samsung will present its infringement case against Apple, where it is asking for $7 million in damages. The entire trial is expected to continue until April 29 or 30, at which point the jury will enter deliberations.

Apple’s iPhone continues to grow in popularity with U.S. teenagers, according to Piper Jaffray analyst Gene Munster’s latest semiannual teen survey [PDF], which asked 7,500 teens about their device preferences. 61 percent of teens now own an iPhone, compared to 55 percent from a survey conducted in October 2013 and 40 percent in the fall of 2012.

67 percent of teens expect their next phone to be an iPhone, up slightly from October’s survey. When it comes to tablets, 60 percent of teens own one, up from 56 percent in the fall. 66 percent of those own an iPad (55{813a954d5e225a1509f22204ece89c855080ce25555f20805f61bed63cbfde3b} full-sized, 11{813a954d5e225a1509f22204ece89c855080ce25555f20805f61bed63cbfde3b} mini), which is down slightly from 68 percent, with ownership shifting further towards the mini. 18 percent of teens who don’t own a tablet expect to buy one in the next sixth months and of those prospective buyers, 66 percent plan to choose an iPad.

The Spring 2014 survey also covered prospective teen interest in an Apple smart watch, which the company is said to be developing. Of the 7,500 teenagers surveyed, six percent currently own a smart watch and 17 percent of teens would buy an iWatch if Apple were to sell it for $350 or less.

The bigger takeaway from our survey is that 17{813a954d5e225a1509f22204ece89c855080ce25555f20805f61bed63cbfde3b} of teens suggested they would be interested in an iWatch, which we believe is an indication of consumer thirst for not only the iWatch specifically, but the new product categories that have been promised by Apple.

In the past, Samsung has attempted to position its Galaxy phones as the choice for teenagers by portraying the iPhone as “uncool,” but this marketing tactic appears to be largely unsuccessful given the segment’s growing interest in Apple products.

Despite the iPhone’s popularity, the iPad has become slightly less popular with teenagers as competitors like Google and Kindle have released more affordable options. Android tablets in particular have seen consistent growth among teens, even after the launch of the Retina iPad mini and the thinner and lighter iPad Air.

Since Microsoft Office for iPad was released shortly after Satya Nadella took the reins at Microsoft, many assumed that he had given the final go ahead for the release of the software. As it turns out, it was actually outgoing CEO Steve Ballmer who gave the green light for the launch of the project.

The details come from a new “Ask Me Anything” session on Reddit with Microsoft’s Office for iPad team. On the post, a user asked how many of the company’s recent moves could be attributed to Ballmer and the team states that the decision to ship Office for iPad was made before Satya became CEO.

Microsoft’s Office for iPad Testing Lab

The decision to ship Office for iPad was made before Satya became CEO. Steve Ballmer approved the plan to ship Office for iPad. — Kaberi, Technical Product Manager, Office for iPad

Office for iPad was in development for years before it was released to the public in March, with hints of the software first appearing in 2011 and a prototype surfacing in 2012. Microsoft was initially focusing on bringing the Office software to its own line of touch-based tablets before bringing it to the iPad, but the company reversed course earlier this year and launched the software. The team commented on the delay:

Since we were designing Office for iPad from a “blank slate” so to speak, we wanted to take the time to deliver the highest possible quality Office experience that is fully optimized for the iPad. A wise man once said, “Details matter, it’s worth waiting to get it right.” That rings true for how we thought about it.Han-yi Shaw, Group Program Manager & Design Manager for Office for iPad

Thus far, Microsoft Word, Excel, and PowerPoint have done well in the App Store, hitting the top of the Free App Store Charts within a single day. Microsoft announced last Friday that the apps had reached a collective 12 million downloads since release, and they remain the top three free iPad apps in the App Store.

Though Microsoft’s apps are available for free from the App Store, creating and editing documents requires an Office 365 subscription, which is priced at $9.99/month or $99.99/year. Apple receives a 30 percent cut of subscriptions that are purchased within the App Store, making the apps lucrative for both companies.

Aside from giving details on the release of Office for iPad, the Microsoft Team also gave out information on when to expect new features. Printing, a feature lacking from the existing version of the software is “a high demand feature that [Microsoft] intends to introduce in due course.”

When asked about a possible update to Office for Mac, the team did not hint at a release date, only confirming that the software is indeed in the works. They did note that Office for iPad has sped up development on Office for Mac, however, as the code for the products is shared and the development platforms are similar.

Apple today updated update Safari for Mavericks to version 7.0.3, adding improvements to compatibility, stability, and security. The update includes a new option for turning off push notification prompts for websites, improves credit card autofill, add…

Back in January, OWC confirmed that the 2013 Mac Pro’s processor was socketed and removable, theoretically allowing for future upgrades, which are now available by the company. As of today, OWC is allowing users to send in their Mac Pros for both processor and memory upgrades.

Processor upgrades, which start at $1,498 with the trade-in of the base Apple-supplied quad-core processor, include 8-core, 10-core, and 12-core models that are compliant with Apple’s technical specifications and power requirements. OWC says that the upgrades are tested, qualified, and guaranteed to meet or exceed the processors available from Apple.

According to the company, the processors are up 46 percent faster than base factory processors available from Apple, and up to 31 percent more affordable.

OWC Turnkey Server Class Processor Upgrade options for Mac Pro 2013 models:

– Intel Xeon E5–2650 v2 8-Core 2.6GHz with 20MB Cache, 25{813a954d5e225a1509f22204ece89c855080ce25555f20805f61bed63cbfde3b} faster, $1498
– Intel Xeon E5–2667 v2 8-Core 3.3GHz with 25MB Cache, 41{813a954d5e225a1509f22204ece89c855080ce25555f20805f61bed63cbfde3b} faster, $2448
– Intel Xeon E5–2690 v2 10-Core 3.0GHz with 25MB Cache, 45{813a954d5e225a1509f22204ece89c855080ce25555f20805f61bed63cbfde3b} faster, $2396
– Intel Xeon E5–2697 v2 12-Core 2.7GHz with 30MB Cache, 46{813a954d5e225a1509f22204ece89c855080ce25555f20805f61bed63cbfde3b} faster, $2978

The company is also offering turnkey installations of its memory upgrades, which as previously announced, are available in 32, 64, 96, and 128 GB kits starting at $449.

OWC’s Turnkey Upgrade Program, which is available for processor, memory, and storage upgrades, offers professional installation and testing by Apple Certified technicians, also including shipping both ways and rebates for existing hardware. More information on the program can be found on the Other World Computing upgrade website.

Following the launch of Microsoft’s Office apps for iOS, Apple is updating its iWork apps for iCloud, Mac, and iOS, adding some major improvements to compete with Microsoft’s Excel, PowerPoint, and Word. As noted by 9to5Mac, Pages, Numbers, and Keyno…

Apple is making it easier for anyone to create an ad campaign using its iAd Workbench mobile advertising tool. As noted by Ad Age, the company is now allowing any person with an Apple ID to open an iAd Workbench account and create an ad campaign, a feature previously restricted to registered developers. The changes will make it simpler for advertisers, small and large, to create ads for the platform.

At the onset of its mobile-ad business, Apple extended olive branches to a select group of brands, promising premier reach. But advertisers pushed back against its pricey offerings. Now, it appears Apple has concluded money in mobile ads comes from a wide net; in short, it’ll look more like Google.

Apple is also introducing new features to Workbench, its web-based platform used for tracking and launching campaigns. Users can now include short videos in an ad, which will be displayed full screen on the iPad and the iPhone, as first described earlier this year. Previously, iPhone ads were limited to less obtrusive banners that needed to be tapped before a video would play. Video iAds are also able to send viewers to websites or promoted iTunes content, rather than just mobile apps.

At the current point in time, the iAd Workbench expansion is limited to mobile ads and does not extend to iTunes Radio. Ad buyers are able to pay based on cost-per-click or cost-per-thousand impressions.

The company is likely hoping to attract new advertisers to the iAd platform with the introduction of videos and the simplification of account creation. Since its 2010 debut, iAd has been largely unsuccessful gaining advertising partners, but Apple has been aiming to revive iAd since the introduction of iTunes Radio.

Several major advertising partners, including McDonald’s, Nissan, Pepsi, and Procter & Gamble signed up for iAd when iTunes Radio debuted and Apple has managed to increase iAd revenue to $260 million in 2013 from $38 million in 2011.

Apple is in talks with chipmaker Renesas Electronics over the potential acquisition of a unit that creates chips for smartphone displays, reports Japanese business site Nikkei. The chips, which are already used in the iPhone’s liquid crystal displays, improve both image sharpness and battery life.

Renesas SP Drivers, the division Apple is aiming to purchase, is a leading producer of drivers and controllers for small LCDs. The company is a joint venture between Renesas, Sharp, and Powerchip, with Apple offering 50 billion yen or $479 million for Renesas’ 55 percent stake in the company. Following the transaction, Sharp is also expected to sell its 25 percent of shares in Renesas SP to Apple, while Powerchip will retain 20 percent.

Renesas SP is the world’s leading producer of drivers and controllers for small and midsize LCDs, with a market share of around one-third. These chips determine a display’s quality and performance as well as a phone’s overall energy efficiency – they are said to account for around 10{813a954d5e225a1509f22204ece89c855080ce25555f20805f61bed63cbfde3b} of battery usage.

Renesas’ 240 employees are expected to stay with Apple and the company is aiming to complete the transaction by the summer.

In recent years Apple has taken a greater interest in controlling its own production supplies and core technologies, signing a deal with GT Advanced that will provide it with massive quantities of sapphire and purchasing several chip firms in the past, including P.A. Semi and Passif Semiconductor.

Update 12:28 PM PT: Renesas has issued a statement on the potential acquisition, neither confirming nor denying Apple’s interest.

There were media reports regarding Renesas SP Drivers, which were published in certain media.The reports were not based on announcement of Renesas and Renesas SP Drivers’ announcement and they cannot be confirmed or regarded as fact at this time.

A few new insider details on the development of the original iPhone have come to light thanks to Apple senior software engineer Greg Christie, who gave an interview with The Wall Street Journal with permission from Apple, ahead of a new patent infringement trial against Samsung that is set to begin tomorrow.

According to Christie, who joined the secret “purple” iPhone project after an invitation from Scott Forstall, his team was responsible for many key iPhone elements, such as sliding to unlock, placing calls from the address book, and more. He and his team spent countless hours perfecting details like the speed of scrolling, and the feel of bouncing back at the end of a list.

He said his team “banged their head against the wall” over how to change text messages from a chronological list of individual messages to a series of separate ongoing conversations similar to instant messaging on a computer.

He also said the team was “shockingly small.” Apple declined to specify the number of members.

Christie gave two progress reports to Jobs each month, in a small, windowless meeting room at the company’s Cupertino headquarters. Few people had access to the room and even cleaning people were not allowed to enter. The secrecy surrounding the original iPhone’s design was incredible, with Jobs even requiring employees to encrypt images of the device.

Jobs was initially unhappy with Christie’s progress on the device, and gave his team two weeks to improve.

“Steve had pretty much had it,” said Mr. Christie, who still heads Apple’s user-interface team. “He wanted bigger ideas and bigger concepts.”

Christie’s team was able to impress Jobs within the deadline, later giving presentations to Apple’s design chief Jony Ive and Apple director Bill Cambell, who said the iPhone “would be better than the original Mac.” All three approved the 2005 design, kicking off a “2 and a half year marathon” where the iPhone was designed from the ground up with Jobs clearing every minor detail, as has been noted in several previous reports of the iPhone’s development.

Christie’s details on the creation of the original iPhone come just ahead of a second major patent infringement lawsuit with Samsung, set to begin tomorrow. Apple initially accused Samsung of grossly infringing on both its patents and its designs in 2011, a lawsuit that resulted in a $890 million penalty for the South Korean company in the United States.

While the first lawsuit covered older devices, the second U.S. patent lawsuit between the two companies covers more recent products like the Galaxy Note II, the Galaxy S III, the iPhone 5, and the iPad 4.

The full interview on The Wall Street Journal, which is well worth reading, also includes additional tidbits on the secrecy behind the development of the iPhone, major last minute changes, and details on the original iPhone’s unveiling.

Apple has plans to expand its emoji set to include emojis that are non-caucasian, according to Apple’s vice president of worldwide corporate communications, Katie Cotton, who spoke to MTV Act (via The Verge). The company says it is working with the Unicode Consortium to add more characters to its emoji offerings.

“Tim forwarded your email to me. We agree with you. Our emoji characters are based on the Unicode standard, which is necessary for them to be displayed properly across many platforms. There needs to be more diversity in the emoji character set, and we have been working closely with the Unicode Consortium in an effort to update the standard.”

After originating in Japan, emoji were incorporated into Unicode, which allowed them to be used on multiple platforms. The character set has largely featured caucasian icons, however, which Apple aims to change.

Apple’s last change to emojis came with iOS 6, when the company added additional characters and made emoji accessible to all users. Previously, special apps were required to access emoji on iOS. iOS 7, released in late 2013, did not include any new emoji, but it is possible Apple could make some changes to the characters with iOS 8 later this year.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Apple today update its iTunes Movie Trailers app to version 1.4, adding several new features to the app that provides users with an array of HD movie previews and clips. The app now includes a Favorites feature that notifies users with a push notific…

While the iPhone 5s and the iPhone 5c saw many part leaks ahead of their September 2013 release, we have seen no solid hints on what Apple’s larger iPhone 6 might look like, leaving it up to designers to imagine how Apple will redesign its flagship pro…