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Research firm IDC is out with an updated 2013 forecast for worldwide tablet shipments today and, on top of increasing its prediction from 172.4 million units to 190.9 million for the year, claimed Android tablets will continue to grow and cut into Apple’s marketshare. IDC thinks Android will capture 48.8 percent of the tablet market by operating system by the end of the year, while Apple is estimated to take home 46.0{813a954d5e225a1509f22204ece89c855080ce25555f20805f61bed63cbfde3b}. That’s down from 51{813a954d5e225a1509f22204ece89c855080ce25555f20805f61bed63cbfde3b} of the market for Apple in 2012 and just 41.5{813a954d5e225a1509f22204ece89c855080ce25555f20805f61bed63cbfde3b} for Android in IDC’s previous forecast. IDC estimated tablets in the 8-inches and below category will continue to grow and it expects Windows tablets to increase from 1{813a954d5e225a1509f22204ece89c855080ce25555f20805f61bed63cbfde3b} to 7.4{813a954d5e225a1509f22204ece89c855080ce25555f20805f61bed63cbfde3b} by 2017 at the expense of iOS and Android:
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“One in every two tablets shipped this quarter was below 8 inches in screen size. And in terms of shipments, we expect smaller tablets to continue growing in 2013 and beyond” said Jitesh Ubrani, Research Analyst for IDC’s Tablet Tracker. “Vendors are moving quickly to compete in this space as consumers realize that these small devices are often more ideal than larger tablets for their daily consumption habits.”
Android’s gains come at the expense of Apple’s iOS, which is expected to slip from 51{813a954d5e225a1509f22204ece89c855080ce25555f20805f61bed63cbfde3b} of the market in 2012 to 46{813a954d5e225a1509f22204ece89c855080ce25555f20805f61bed63cbfde3b} in 2013. Longer term, both iOS and Android will eventually relinquish some market share to Windows-based tablets, with Windows 8 predicted to grow from 1{813a954d5e225a1509f22204ece89c855080ce25555f20805f61bed63cbfde3b} of the market in 2012 to 7.4{813a954d5e225a1509f22204ece89c855080ce25555f20805f61bed63cbfde3b} in 2017. IDC expects Windows RT growth to remain below 3{813a954d5e225a1509f22204ece89c855080ce25555f20805f61bed63cbfde3b} during the forecast period.
