by Apple retained its stranglehold on mobile shopping over the two-day stretch of Thanksgiving and Black Friday in the U.S., IBM said last weekend.
More than three-fourths of all mobile traffic to online retailers during those two discount days was generated by Apple’s iPhone and iPad, according to IBM, whose Digital Analytics Benchmark regularly monitors online retail traffic. The two iOS devices accounted for 77 percent of all mobile traffic.
The remaining 23 percent was credited to Android-powered smartphones or tablets, with the latter represented by Samsung’s Galaxy Tab line, Amazon’s Kindle Fire and Barnes & Noble’s Nook.
Apple’s iPad was the most-used device for mobile shopping, said IBM, accounting for 40.6 percent of the total. The iPhone followed, with a 36.3 percent share, while Android—both smartphones and tablets—brought up the rear with 23.1 percent.
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