by The market for cases that protect your smartphone is huge—as in $2.2 billion worth of huge, if you believe the numbers put out by market research firm NPD Group. Even if that number seems a little high to you, just a glance around at all the people holding all the phones should be enough to convince you that there’s money to be made from churning out cases.
I think Apple made that calculation, too: People are making money off of iPhone cases. Why aren’t we? And that’s how you wind up with the iPhone 5c Case, a $29 add-on produced specifically by Apple for its iPhone 5c smartphone.
That probably sounds like a pretty cynical rationale for a product from Apple, given the company’s well-earned reputation for thoughtfully designed, elegantly produced products. That’s because the iPhone 5c Case is unlike other Apple offerings: It fails to meet the standard of what you’d expect from similar products, let alone something out of Cupertino.
Apple’s iPhone 5c Case covers the back and sides of its new phone, leaving the screen exposed.
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