by Phil Schiller, Apple’s senior vice president of worldwide marketing, discussed the new device’s camera during today’s media event, which has a five-element lens with f/2.2 aperture that was designed by Apple. The result is an active sensor area that’s 15 percent larger, and that’s a good thing in Schiller’s words, as “bigger pixels make for a better picture.” The camera is also apparently well-integrated with iOS 7, as it automatically sets white balance, exposure levels, and creates a dynamic local tone map.
Source: The Verge
The camera also includes an improved flash called “True Tone,” which is meant to remedy clashing color temperatures. With True Tone, there are over 1,000 unique variations that allow for more natural-looking photos. Other exciting features include auto image stabilization and a burst mode that takes up to 10 shots per second if you keep the button held down. “This is great for action shots and fidgeting kids,” Schiller said. It gets better. Thanks to the powerful A7 chip, Thanks to A7, the iPhone 5S will look at all your burst shots and give you what it thinks are the best shots.
Schiller announced further improvements to the camera. As rumored, the iPhone 5S will support slow-motion video up to 120 frames per second. In the demo, Schiller pointed out that you can capture HD 720p video at 120 fps and then select which segments of the clip you want in normal speed, and which you want in slow motion. As an example, he showed a video of a man running full speed and then slowing down as he dived into a pool. To close off the camera presentation, Schiller displayed a 28 MP panoramic shot of a mountain 28MP panoramic shot, demonstrating that you can adjust exposures automatically as you create the shot.
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