There are two extremes when it comes to email formatting: some people prefer strictly plain text, while others like fancy fonts, background graphics, and other kinds of embellishments. No matter where you fall on that spectrum, knowing how to set your personal approach as defaults—and how to override them when necessary for specific messages—means you can easily get your message across in your own inimitable style.
Set text formatting (and cross your fingers)
When it comes to formatting text in a message, you have one major choice to make: plain versus rich text. Plain text is a throwback to alphanumeric-only communications where, for instance, you add **asterisks** or __underscores__ for emphasis instead of using actual italics or boldface. Rich text provides an alternative, using behind-the-scenes HTML coding to format not only text, but also lists.
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