by Apple has begun rolling out a new print ad on the back of magazines like Rolling Stone showing off how big the new iPhone 6 and iPhone 6 Plus are compared to older iPhone models, as noticed by The Mac Observer.
The ad simply depicts both of the new iPhones at actual size with the tagline “Actual Sizes”, and could likely tempt users of older iPhones to compare their current model to the new ones to see the size differences between the phones. Below the iPhones, the ad includes copy that briefly talks about the new features of the phones.
Stunning Retina HD display. Amazing new iSight camera. Powerful 64-bit A8 processor. The most advanced iOS yet. All in an ultraslim design. The new iPhones are bigger than bigger. Apple has made the larger sizes of the new iPhones one of the cornerstones of its marketing for them, also debuting a TV ad starring Jimmy Fallon and Justin Timberlake that talks about how “huge” the new phones are.
