Poll: Why do you think Apple acquired social data firm Topsy?

When Apple acquired voice-recognition application Siri, it was fairly clear what Apple had up its sleeve. Same with Apple’s purchase of fingerprint scanner developer Authentec. Apple recently acquired motion-control-specialist PrimeSense, and we already know what Apple will likely do with those resources. But when news broke last night that Apple had acquired social data firm Topsy, the answer to what Apple would do with those resources was not so clear. Perhaps they’ll use the technology to improve iAd, Siri, big data or other social apps. Maybe it is for an entirely new product. What do you think? Tell us in the poll above or in the comments below.