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In a report released on Tuesday, Brand Finance compiled a list of 500 US “billion-dollar brands” and found Apple to be at the top of the pyramid, with a brand name worth an estimated $104.6 billion — far ahead of any rivals. The value of the brand name, which is a separate valuation from things like “market cap” or total asset value, is estimated by calculating the royalty rate one would need to license the brand, along with expected future revenue….
