by 
Piper Jaffray has been working on a variety of surveys relating to wearable computers and the rumored iWatch in particular. Last fall, a survey showed that only 12 percent of those surveyed would by an iWatch at $350. A few months later, a group of teens were asked a similar question and 17 percent said they would be interested in buying the product at that price. Maybe it’s because they don’t worry about money as much.
A new survey conducted by Piper Jaffray based on general jewelry and watch wearers showed that, even those who are still wearing watches long after the trend has died are not particularly interested in the $350 iWatch.
The survey is based on approximately 100 individuals in their early 30s with an average household income of $130,000. There were more women than men in the group, but nearly all were from North America.
This new survey focused on persons who traditionally wear watches and have plans to purchase a new one in the future. Among those polled, only 14 percent would buy the rumored $350 iWatch.
Of the 86 percent of respondents who said they would not buy an iWatch at that price, approximately 36 percent felt that somewhere between $100 and $200 was a reasonable price. Only nine percent felt that $200 – $300 was acceptable, and 12 percent were only willing to dish out as much as $100.
Within that same 86 percent, the highest number of respondents, 41 percent, said they wouldn’t buy an iWatch at any price.
Piper Jaffray also learned that approximately 18 percent of those surveyed owned some kind of fitness band with 13 percent interested in buying one in the near future. Approximately 32 percent of those polled were willing to wear both a fitness band and a watch at the same time.
Of course, all of this is speculation as we don’t know what the iWatch will do, or even if it exists at all. When the iPad first launched in 2010, it was being bashed in media as an oversized iPhone. Only four years later the entire computing world has been completely turned upside down by that “useless” bit of technology. We’ll have to see what the iWatch can do before we can decide whether it will fit into our lifestyle.
[Via: Apple Insider]
» Related posts:
Rumored Production Problems May Delay Apple’s Highly Anticipated iWatch
Apple’s iWatch Could be a Fitness Nut’s Dream
Analyst Predicts Apple will Sell at Least 30 Million iWatch Units in 2015
