by Staying fully connected these days often involves managing multiple social networking accounts, which means posting updates across multiple accounts – a potentially daunting chore on Mac or PC, and downright tedious from the iPhone. Socializer promises to make short work of this task, despite a look and feel firmly stuck in the past.
Socializer makes it dead simple to cross-post messages – with or without attachments – to Twitter, Facebook, and App.net, all at the same time. You can add an unlimited number of accounts, sort them into groups for almost any need (home or work, for example), and even post to Facebook Timelines and Pages. There are free ways to do this sort of thing from a web browser, but Socializer streamlines the process while keeping track of character counts for the various services (so your missives don’t get truncated in the process). You can also type messages in draft mode whenever inspiration strikes, and then send them at a later date.
We had no problem adding each type of account, and Socializer generally performed as expected. Although the UI has a few rough edges, the app is easy to use and the ability to quickly set up and manage groups on the go was a godsend. We did run across an occasional bug, including a repeatable crash when attempting to select a default group on the iPhone 5.
Our only real issue with Socializer is the overall look and feel. Now that Apple has showed the path forward with iOS 7, a skeuomorphic user interface featuring faux wood grain and notebook paper feels out of step with the times, assuming the developer doesn’t have a complete overhaul waiting in the wings. Putting questionable looks aside, Socializer also isn’t a universal app, so iPad users unfortunately don’t get a truly native experience. Here’s hoping that this shortcoming is addressed in a future update, and we certainly wouldn’t mind also seeing Socializer ported to the Mac App Store while they’re at it.
The bottom line. Socializer is an inexpensive way to eliminate a very real first-world problem for many social networkers, assuming you can overlook the UI faux pas.
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