Tablet owners in Japan, US view their devices differently

Dentsu Innovation Institute (dentsu.co.jp) recently conducted a survey in both Japan and the US, focusing on how users who own digital devices such as tablets and smartphones use multiple devices. The survey found:

° Fifty-one percent of people in Japan consider a tablet to be “closer to a PC.” In the US, meanwhile, 57{813a954d5e225a1509f22204ece89c855080ce25555f20805f61bed63cbfde3b} consider it to be “closer to a smartphone.”

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