What to look for in Apple’s earnings announcement

It’s that time again—time to once more pore over page after page of financial details, to stare at endless columns of numbers, hoping that some obscure truth, unseen by most, will pop out at us. Yes, it’s time for Apple financials.

On Tuesday, Apple will release the numbers for its third quarter. Here’s a bit of what you can expect from the company’s announcements, as well as the subsequent skeet shoot Q&A from analysts. As ever, Macworld will be on hand with live coverage of the conference call, starting at 2 p.m. PT/5 p.m. ET.

The numbers

As usual, Apple provided guidance three months ago on how much money it would rake in during the third quarter. Back in April, outgoing CFO Peter Oppenheimer said the company expected revenues between $36 billion and $38 billion, with a gross margin between 37 percent and 38 percent. How, you might wonder, does that compare to the previous quarter and the year ago quarter?

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